Applied
Development.
Engineering scalable machine learning systems from frontier research to high-performance production — in close partnership with your team.
Execution Model
Expert Engineering, Together
Rapid deployment of custom-made machine learning solutions — tailored to your requirements, built in partnership.
We combine deep ML expertise with your domain knowledge to build robust, scalable systems. You are the expert in your work — we are the experts in AI. Together, we deliver measurable impact.
Intelligent Document Search
Need a custom system to search your internal documents? Together, we build AI-powered search solutions that understand context, making your company knowledge instantly accessible.
AI-Based Forecasting
Want to increase your business margins with better predictions? We partner with your team to build AI forecasting systems that drive data-driven decisions.
Computer Vision
Automate visual inspection, object detection, or image analysis. Together, we build custom computer vision systems that improve quality control and efficiency.
Intelligent Chatbots
Create conversational AI that understands your customers. We build chatbot solutions in partnership with your team to deliver 24/7 support and improve satisfaction.
RAG Systems
Build retrieval-augmented generation systems that combine large language models with your proprietary knowledge base. Accurate, context-aware responses grounded in your data.
Custom ML Models
Train specialized machine learning models tailored to your unique business needs. From NLP to predictive analytics — your challenges, our AI expertise, built together.
Multimodal AI
Combine text, images, audio, and video in sophisticated AI systems. Perfect for applications that need to understand multiple types of data simultaneously.
API Development
Deploy your AI models as robust, scalable APIs. Production-ready endpoints with proper authentication, rate limiting, and monitoring for seamless integration.
Cloud Deployment
Deploy and scale your AI solutions on cloud infrastructure. We handle everything from containerization to auto-scaling, ensuring reliable performance under any load.
Production History
Featured Projects
AI systems built in partnership across diverse industry domains.

FirstRing
IndustryTogether with crisis communication experts, we built an AI-powered platform that generates response plans and messages within seconds. Engineered for safety-critical environments.
Core Components
- Rapid Response Generation
- Model agnostic with fallback systems
- Optimised for the crisis communication domain

Beleidsradar.nl
VentureAn AI-powered intelligence platform monitoring millions of policy documents. Features advanced vector search and LLM-driven synthesis for legislative monitoring in The Hague and Brussels.
Technical Stack
- High quality debate transcriptions
- Agentic system for alerting users of relevant developments

NPO Radio AI
Client ProjectIn partnership with NPO's editorial team, we built AI systems that unlock archived audio in seconds and accelerate radio production workflows.
Technical Stack
- Making large quantities of audio searchable
- Editorial workflow with AI assistants
- Large scale search engines

Applied Research
ResearchInvestigating the infiltration of synthetic media in global search results. Our technical audit for De Volkskrant exposed the critical challenges to information integrity in an AI-saturated world.
Research Impact
- Societal impact of AI
- Large scale data collection
- Automatic detection of generative AI

ChatZaanstad
IndustryBuilt in partnership with Gemeente Zaanstad: a secure, model agnostic AI chat interface that enables local governments to manage their own AI models hosted entirely within the Netherlands or the EU.
Key Features
- Model Agnostic (Llama, Mistral, GPT)
- Prompt Library for shared expertise
- Custom styling based on organization

Computer Vision
ProductTogether with our clients, we engineer production-grade computer vision systems for organizations that cannot afford black boxes, vendor lock-in, or fragile demos.
From data pipelines and model training to deployment on sovereign infrastructure, we design systems that remain auditable, scalable, and under your control — even in high-stakes operational environments.
Core Focus
- End-to-End CV System DesignData ingestion, annotation strategies, model training, evaluation, and deployment.
- Sovereign & On-Prem DeploymentFull control over models, data, and runtime — no third-party dependency.
- High-Reliability Visual IntelligenceBuilt for real-world variability, not lab conditions.
Core Stack
Capabilities
Full-spectrum engineering across the machine learning lifecycle.
Forecasting
Predictive analytics & time series
RAG Systems
Retrieval-augmented generation
Interfaces
Conversational AI & high-perf UIs
LLM Ops
Scale & production deployment
Computer Vision
Image & video analysis
Multimodal
Cross-domain data integration
Engineering
Robust scalable systems
Architecture
Backend & Cloud infrastructure
Process
How Does It Work?
From first idea to production — a clear and transparent process in 8 steps.
Share Your Vision
Send us a message with information about what you want to build. We'll review your idea and get back to you quickly.
Discovery Meeting
We schedule a meeting to discuss the possibilities. Where should it be hosted? How does it work? We map out the technical landscape together.
Quote & Mockups
Based on the meeting, you receive a detailed quote and several mockups showing how the solution could work.
Review & Refine
We discuss the project timeline and adjust anything you'd like to see different. Your input shapes the final direction.
Development Kickoff
After you agree to get started, our team begins development. We set up the infrastructure and start building.
Iterative Development
During development we keep you up to date with progress. You can test the product and give feedback in real time.
Launch & Delivery
When everything is exactly how you want it, we either hand over the project to your technical team, or we can host and maintain it for you at a great price.
Grow & Expand
Want to improve or expand? That's always possible. We're here for the long run to help you scale your AI capabilities.
Ready to start building? Our process is designed to be transparent, collaborative, and always centered on your goals.
Get StartedMethodology
Development Approach
Adaptable engineering workflows focused on knowledge transfer and production stability.
Deployment Options
Full Service Engineering
Complete lifecycle management from prototype to high-scale production deployment — we handle everything, or work alongside your team.
Co-Development
Direct integration with your engineering team. You bring the domain expertise, we bring the AI knowledge. Sharing best practices and building together.
Intelligence Transfer
Flexible Infrastructure
Deployment across managed clouds or on-premise high-security hardware environments.
Team Empowerment
Active training in ML architecture, optimization, and responsible engineering standards — so your team grows with every project.
Our partnership approach builds sustainable AI capabilities within your organization. You stay in control, while gaining long-term technical autonomy and performance.
Start Your Partnership
Dr. Maarten Sukel
Ph.D. Multimodal Machine Learning
Dr. Sukel specializes in the engineering of high-performance machine learning systems. His work bridges the gap between frontier research and production-grade applications, focusing on scalable architectures and measurable ROI.
He partners with organizations worldwide to deploy AI that truly fits their needs. His approach: you are the expert in your domain — together, we build the AI that makes it work.
Verification
Review & Impact
Technical collaboration reflected in project success.

Tom Compaijen
With The AI Factory, we quickly developed a smart and effective AI product that perfectly aligns with modern crisis communication. Efficient, purposeful, and high-quality. Great collaboration with Maarten, we could move quickly and it took relatively...

Tamas Erkelens
Maarten turns ideas into products immediately. He created a model using AI to direct Amsterdam citizens' reports to the right place. By demonstrating what worked, bureaucratic discussions disappeared. He led a team and organization into the future. C...

Cady Kielmann
Maarten worked with us on an AI research project for radio. He built an amazing prototype with AI features that we designed together with the editorial team. Working with Maarten was great: he communicates clearly, thinks along, responds quickly, and...

Jan van Zomeren
We asked Maarten to give an inspiring talk about AI possibilities and get the group working on concrete AI assignments. Overall a great success. Maarten knows AI from multiple angles, presents with flair and concretely with a sense of realism. The gr...

Danny De Jonge
Maarten gave a very engaging presentation on the fundamentals of AI and the opportunities and possibilities AI offers for Rijkswaterstaat. The audience found it very interesting and it certainly lowered the threshold for them to start working with it...

Robert Glebbeek
During our management days, where we discussed the impact of digital transformation on our work, employees, and customers, Maarten provided us with a realistic view and expectation about AI and digitalization. Maarten brings insights and experience t...

Michael Radvany
Highly Recommend AI Factory: My experience working alongside Maarten leaves me with no doubt that any entity partnering with AI Factory will reap significant benefits. They can expect not only cutting-edge solutions but also an approach centered on e...

Vexpan
Positive, to the point. Both our visitors and we as an organization experienced Maarten's keynote as interesting. Feedback from the post-event survey is very positive. It was appreciated that it wasn't too detailed. Maarten had adapted his presentati...

Martijn Onderwater
Maarten delivered the keynote at the UWV Data Event 2025. Great guy and inspiring speaker!

Richard Schutte
On February 14, 2025, Maarten took us on a captivating and informative journey into the world of AI. Our staff was not only informed but also inspired to use AI more intensively in their work and daily lives. Maarten is a passionate and inspiring spe...

Tom Compaijen
With The AI Factory, we quickly developed a smart and effective AI product that perfectly aligns with modern crisis communication. Efficient, purposeful, and high-quality. Great collaboration with Maarten, we could move quickly and it took relatively...

Tamas Erkelens
Maarten turns ideas into products immediately. He created a model using AI to direct Amsterdam citizens' reports to the right place. By demonstrating what worked, bureaucratic discussions disappeared. He led a team and organization into the future. C...

Cady Kielmann
Maarten worked with us on an AI research project for radio. He built an amazing prototype with AI features that we designed together with the editorial team. Working with Maarten was great: he communicates clearly, thinks along, responds quickly, and...

Jan van Zomeren
We asked Maarten to give an inspiring talk about AI possibilities and get the group working on concrete AI assignments. Overall a great success. Maarten knows AI from multiple angles, presents with flair and concretely with a sense of realism. The gr...

Danny De Jonge
Maarten gave a very engaging presentation on the fundamentals of AI and the opportunities and possibilities AI offers for Rijkswaterstaat. The audience found it very interesting and it certainly lowered the threshold for them to start working with it...

Robert Glebbeek
During our management days, where we discussed the impact of digital transformation on our work, employees, and customers, Maarten provided us with a realistic view and expectation about AI and digitalization. Maarten brings insights and experience t...

Michael Radvany
Highly Recommend AI Factory: My experience working alongside Maarten leaves me with no doubt that any entity partnering with AI Factory will reap significant benefits. They can expect not only cutting-edge solutions but also an approach centered on e...

Vexpan
Positive, to the point. Both our visitors and we as an organization experienced Maarten's keynote as interesting. Feedback from the post-event survey is very positive. It was appreciated that it wasn't too detailed. Maarten had adapted his presentati...

Martijn Onderwater
Maarten delivered the keynote at the UWV Data Event 2025. Great guy and inspiring speaker!

Richard Schutte
On February 14, 2025, Maarten took us on a captivating and informative journey into the world of AI. Our staff was not only informed but also inspired to use AI more intensively in their work and daily lives. Maarten is a passionate and inspiring spe...