Your AI Partner

State-of-the-art AI,
built with you, owned by you.

Most AI projects stall in pilots or deliver black-box code nobody can maintain. We build production-ready AI systems alongside your team. You own the code, the model, and the infrastructure.

Schedule a free intake (30 min)Explore Projects

Dr. Maarten Sukel presenting on Artificial Intelligence at a conference

10+

years of AI engineering

177

clients served across government, media and enterprise

Full-stack

AI expertise: forecasting, computer vision, NLP, RAG, LLMs, agentic AI, speech and more

Ph.D.-backed · Hosted in Europe · Code you own and can maintain

Trusted By

Organizations we've partnered with

Why most AI projects never reach production

Too many AI projects end as slide decks or expensive pilots that never ship. Here's the difference.

With traditional AI vendors

Slide decks and pilots that never reach production
Black-box solutions your team can't understand or maintain
Vendor lock-in: every iteration requires going back to the vendor
Months of discovery before any working code

With The AI Factory

Production-ready systems, not just concepts
Transparent, configurable architecture you or your team can own and extend
Platform-agnostic: host with European providers, your own cloud, or on-premise
Ph.D.-backed research, 10+ years of engineering, fullstack development
Working prototype in weeks, not months of slides

Our Expertise

Capabilities

Research-driven engineering for organizations ready to unlock AI, together.

Product Engineering

Together with your team, we transform complex challenges into production-ready AI systems. Your domain expertise combined with our engineering ensures scalable, reliable, and impactful solutions.

Proven In Production

FirstRing.io Beleidsradar.nl NPO Radio AI

Explore Development

Inspiration & Public Speaking

Dr. Maarten Sukel delivers technical insight into the frontier of machine learning. From systemic risks to generative breakthroughs, he provides the engineering context that matters.

Visit maartensukel.nl

Production History

Featured Projects

AI systems built in partnership across diverse industry domains.

Murmel

Product

A frontier Dutch speech-to-text AI model, trained on thousands of hours of spoken Dutch. Fully hosted in Europe with no dependency on external parties.

Key Features

Optimised for Dutch speech
Fully hosted in the EU
No dependency on external parties

FirstRing

Industry

Together with crisis communication experts, we built an AI-powered platform that generates response plans and messages within seconds. Engineered for safety-critical environments.

Core Components

Rapid Response Generation
Model agnostic with fallback systems
Optimised for the crisis communication domain

Beleidsradar AI Policy Analysis Platform

Beleidsradar.nl

Venture

An AI-powered intelligence platform monitoring millions of policy documents. Features advanced vector search and LLM-driven synthesis for legislative monitoring in The Hague and Brussels.

Technical Stack

High quality debate transcriptions
Agentic system for alerting users of relevant developments

NPO Radio AI

Client Project

In partnership with NPO's editorial team, we built AI systems that unlock archived audio in seconds and accelerate radio production workflows.

Technical Stack

Making large quantities of audio searchable
Editorial workflow with AI assistants
Large scale search engines

Applied Research

Research

Investigating the infiltration of synthetic media in global search results. Our technical audit for De Volkskrant exposed the critical challenges to information integrity in an AI-saturated world.

Research Impact

Societal impact of AI
Large scale data collection
Automatic detection of generative AI

ChatZaanstad

Industry

Built in partnership with Gemeente Zaanstad: a secure, model agnostic AI chat interface that enables local governments to manage their own AI models hosted entirely within the Netherlands or the EU.

Key Features

Model Agnostic (Llama, Mistral, GPT)
Prompt Library for shared expertise
Custom styling based on organization

Computer Vision

Product

Together with our clients, we engineer production-grade computer vision systems for organizations that cannot afford black boxes, vendor lock-in, or fragile demos.

From data pipelines and model training to deployment on sovereign infrastructure, we design systems that remain auditable, scalable, and under your control, even in high-stakes operational environments.

Core Focus

End-to-End CV System DesignData ingestion, annotation strategies, model training, evaluation, and deployment.
Sovereign & On-Prem DeploymentFull control over models, data, and runtime. No third-party dependency.
High-Reliability Visual IntelligenceBuilt for real-world variability, not lab conditions.

Insights

Maarten Sukel

ML Engineer & Founder

Ph.D. in Multimodal Machine Learning. Bridges frontier research with scalable production systems.

Visit maartensukel.nl

Verification

Review & Impact

Technical collaboration reflected in project success.

Tom Compaijen

Crisis Communication Expert / Crisis Communication Specialist

With The AI Factory, we quickly developed a smart and effective AI product that perfectly aligns with modern crisis communication. Efficient, purposeful, and high-quality. Great collaboration with Maarten, we could move quickly and it took relatively...

Tamas Erkelens

Interim Manager ABD-flex / Municipality of Amsterdam

Maarten turns ideas into products immediately. He created a model using AI to direct Amsterdam citizens' reports to the right place. By demonstrating what worked, bureaucratic discussions disappeared. He led a team and organization into the future. C...

Cady Kielmann

Innovation Lead / BNNVARA

Maarten worked with us on an AI research project for radio. He built an amazing prototype with AI features that we designed together with the editorial team. Working with Maarten was great: he communicates clearly, thinks along, responds quickly, and...

Jan van Zomeren

Deputy Director of Communication / Ministry of Justice

We asked Maarten to give an inspiring talk about AI possibilities and get the group working on concrete AI assignments. Overall a great success. Maarten knows AI from multiple angles, presents with flair and concretely with a sense of realism. The gr...

Danny De Jonge

Head of Department Methods and Cost Expertise / Rijkswaterstaat

Maarten gave a very engaging presentation on the fundamentals of AI and the opportunities and possibilities AI offers for Rijkswaterstaat. The audience found it very interesting and it certainly lowered the threshold for them to start working with it...

Robert Glebbeek

CEO / Goudappel

During our management days, where we discussed the impact of digital transformation on our work, employees, and customers, Maarten provided us with a realistic view and expectation about AI and digitalization. Maarten brings insights and experience t...

Michael Radvany

CEO & Founder / Spectrum Intelligence

Highly Recommend AI Factory: My experience working alongside Maarten leaves me with no doubt that any entity partnering with AI Factory will reap significant benefits. They can expect not only cutting-edge solutions but also an approach centered on e...

Vexpan

Event Organizer / Vexpan

Positive, to the point. Both our visitors and we as an organization experienced Maarten's keynote as interesting. Feedback from the post-event survey is very positive. It was appreciated that it wasn't too detailed. Maarten had adapted his presentati...

Martijn Onderwater

Data Expert / UWV

Maarten delivered the keynote at the UWV Data Event 2025. Great guy and inspiring speaker!

Richard Schutte

CEO / Bocorp BV

On February 14, 2025, Maarten took us on a captivating and informative journey into the world of AI. Our staff was not only informed but also inspired to use AI more intensively in their work and daily lives. Maarten is a passionate and inspiring spe...