AI Strategy
Develop a tailored AI roadmap that aligns with your business goals and unlocks real value
With just a few focused sessions to understand your business, I can help pinpoint strategic ways to implement AI that create genuine impact. Whether you're just beginning your AI journey or looking to optimize existing initiatives, a tailored strategy is crucial.
No business is the same, which means no effective AI solution is the same. I help you cut through the hype to find practical, valuable applications specific to your organization.
Diverse Industry Experience
Having worked with hundreds of businesses across multiple sectors – from government agencies to private corporations, startups to enterprises – I bring a wealth of practical knowledge about what works and what doesn't.
- Government and public sector
- Enterprise organizations
This cross-industry exposure allows me to identify patterns of success and helps avoid common pitfalls in AI implementation.
- Startups and scale-ups
- Private companies
The Strategy Process
Discovery Session
We start by deeply understanding your business goals, challenges, operational processes, and existing technological landscape.
Key Questions:
- What are your primary business objectives and pain points?
- Where do you currently have data sources that could be leveraged?
Opportunity Mapping
I identify specific areas where AI can create the most value for your organization, prioritized based on impact, feasibility, and resource requirements.
Deliverables:
- Prioritized list of AI opportunities specific to your business
- Impact assessment and feasibility analysis
Strategic Roadmap
Develop a tailored AI roadmap with clear implementation steps, from quick wins to long-term transformative projects, along with resource requirements and success metrics.
Key Components:
- Phased implementation timeline with clear milestones
- Resource allocation guidelines and success metrics
Implementation Support
Beyond strategy, I can help develop and implement the identified AI solutions, ensuring your vision becomes reality with the right technical approach.
Benefits of a Strategic Approach
Resource Optimization
Focus your resources on AI initiatives with the highest return on investment, avoiding costly experiments that don't align with business goals.
Accelerated Results
Skip the trial-and-error phase with a targeted approach that builds on proven success patterns from similar businesses and industries.
Competitive Advantage
Develop AI capabilities that are uniquely tailored to your business context, creating differentiation that generic AI applications cannot match.
Ready to Develop Your AI Strategy?
Contact me today to schedule an initial consultation or request a customized proposal for your organization's AI strategy needs.
Get in Touch
Dr. Maarten Sukel
Founder of The AI Factory
Ph.D. in Multimodal Machine Learning from the University of Amsterdam
With extensive experience in AI and machine learning, Dr. Sukel specializes in developing practical AI solutions that drive real business value. His academic background and industry experience bridge the gap between cutting-edge research and practical applications.
Having led numerous successful AI implementations and advised organizations on their AI strategy, he brings both technical expertise and strategic insight to every project.
People I've Worked With
What they say about working together on AI projects

Tom Compaijen
Crisis Communication Expert
Crisis Communication Specialist
With The AI Factory, we quickly developed a smart and effective AI product that perfectly aligns with modern crisis communication. Efficient, purposeful, and high-quality. Great collaboration with Maarten, we could move quickly and it took relatively little time from my end.

Tamas Erkelens
Interim Manager ABD-flex
Municipality of Amsterdam
Maarten turns ideas into products immediately. He created a model using AI to direct Amsterdam citizens' reports to the right place. By demonstrating what worked, bureaucratic discussions disappeared. He led a team and organization into the future. Currently, the Signals model is used by more than 25 municipalities and 3 million Dutch citizens.

Jan van Zomeren
Deputy Director of Communication
Ministry of Justice
We asked Maarten to give an inspiring talk about AI possibilities and get the group working on concrete AI assignments. Overall a great success. Maarten knows AI from multiple angles, presents with flair and concretely with a sense of realism. The group also appreciated that Maarten himself operates "the machine". That creates trust. And now we're enthusiastic about AI (and Maarten 😉).
Frequently Asked Questions
Do I need an AI strategy if I'm just getting started with AI?
Especially if you're just beginning with AI, a strategy is crucial. It helps you avoid costly mistakes, ensures you're addressing the right business problems, and creates a roadmap that builds capabilities systematically. Without a strategy, organizations often implement disconnected AI initiatives that don't deliver maximum value.
How long does it take to develop an AI strategy?
A basic AI strategy can be developed in as little as 1-2 days, depending on your organization's size and complexity. This includes discovery sessions, opportunity mapping, and roadmap creation. My extensive experience allows me to quickly identify opportunities and create actionable strategies that would typically take others weeks to develop.
How do I know which AI technologies are right for my business?
The right AI technologies depend entirely on your specific business challenges, available data, and strategic objectives. I can help you navigate a wide range of AI capabilities including:
- Large Language Models (LLM): For content creation, summarization, and conversational AI
- Retrieval-Augmented Generation (RAG): For knowledge-based applications that need context from your company data
- Computer Vision: For image analysis, object detection, and visual inspection
- Natural Language Processing (NLP): For sentiment analysis, information extraction, and document understanding
- Forecasting & Predictive Analytics: For demand prediction, resource planning, and trend analysis
- Multimodal Systems: Combining text, vision, and other data types for comprehensive solutions
Whether you need a large-scale specialized ML system or a compact standalone product, I can guide your implementation from start to finish. During the strategy development process, I systematically evaluate multiple factors including:
- Your current business pain points and opportunities
- Data availability and quality in relevant areas
- Technical expertise within your organization
- Budget and resource constraints
- Implementation timeframe requirements
This evaluation ensures you invest in AI technologies that deliver tangible value for your specific context.
Do we need special technical expertise to implement an AI strategy?
While technical expertise is valuable, it's not a prerequisite for beginning your AI strategy. Part of the strategic planning process involves identifying skill gaps and determining whether to build internal capabilities, partner with external experts, or use a hybrid approach. I can help develop implementation models that match your organization's current capabilities and growth plans.
What makes a good AI use case for business?
The best AI use cases typically share several characteristics:
- They address significant business problems with measurable impact
- They have access to sufficient quality data
- They can be implemented with reasonable resources
- They provide clear ROI through cost reduction, efficiency gains, or new revenue
- They align with your organization's strategic priorities
During the strategy development process, we evaluate potential use cases against these criteria to identify the most promising opportunities.
Transform Your Business with AI
Let's discuss how a strategic AI approach can create lasting value for your organization
Schedule a Consultation