Production-Ready AI Solutions & Strategic Guidance
We build cutting-edge machine learning systems and help you chart the right path forward, backed by proven expertise in development and deployment.
Services
Expert AI development and strategic guidance for forward-thinking organizations
AI Product Development
We transform ambitious concepts into production-ready AI solutions that automate complex workflows and drive measurable ROI. Our systems are built to scale and integrate into your existing infrastructure.
- Custom ML Pipeline Development
- Multimodal Computer Vision
- Advanced NLP & Agentic Systems
AI Strategy & Guidance
Avoid the noise and build a technical strategy that actually works. We provide the strategic clarity needed to invest in AI where it generates the most value for your organization.
- Opportunity Discovery & Assessment
- Scale-Ready AI Architectures
- AI Risk Management & Compliance
Inspiration & Speaking
Dr. Maarten Sukel gives talks about the systems he builds, giving him unique insights into both the risks and opportunities of artificial intelligence.
- Fresh Perspectives on AI Innovation
- Engaging Presentations for Any Audience
- Balancing Technical Insights & Practical Application
Trusted By
Organizations we've worked with
Featured Projects
Discover some products that we have helped build
FirstRing
Client ProjectAn AI-powered crisis communication platform that generates strategic plans and messages within minutes. Built for communication teams to respond quickly and effectively to emergencies.
Key Features:
- Instant Crisis Response Generation
- Automated Environment Analysis
- AI-Driven Communication Strategy
Beleidsradar.nl
Own InitiativeAn AI-powered policy analysis platform that helps organizations stay informed about policy changes. Features advanced search technology and AI assistance for monitoring policy documents from The Hague and Brussels.
Key Features:
- AI-Powered Document Search
- BeleidsradarGPT Integration
- Automated Policy Monitoring
NPO Radio AI
Client ProjectFor NPO we built AI systems that unlock archived audio in seconds and accelerate radio production workflows, transforming how editorial teams work.
Key Features:
- Rapid search through vast audio archives
- Streamlined radio production workflows
- Significantly reduced editorial workload
Volkskrant AI Research
Research ProjectTogether with journalists of Dutch newspaper De Volkskrant, we conducted an investigation revealing how AI-generated images are infiltrating Google search results, threatening the foundation of reliable information. This research exposes a critical challenge to democratic society: when we can no longer distinguish real from synthetic, how do we make informed decisions?
Social Impact:
- Protects democratic information integrity
- Warns against "synthetic junk" overwhelming reality
- Empowers citizens to recognize authentic content
ChatZaanstad
Client ProjectA secure, model agnostic AI chat interface designed for Gemeente Zaanstad to control and connect safely. This prototype enables local governments to manage their own AI models hosted entirely within the Netherlands or the EU.
Key Features:
- Model Agnostic (Llama, Mistral, GPT)
- Prompt Library for shared expertise
- Custom styling based on organization
Maarten Sukel
Machine Learning Engineer
Founder
Ph.D. in Multimodal Machine Learning from the University of Amsterdam. Bridges cutting-edge research with practical AI solutions.
Jasper Kiel
Full Stack Software Developer
Freelance Partner
Expert in building robust, scalable applications. Specializes in modern web technologies and backend systems.
Olivier Schouten
Full Stack Software Developer
Freelance Partner
Brings technical excellence to both frontend and backend development, advocate for clean code and robust software development.
Our Network
Development Partners
Every project has unique requirements. While we cover a wide range of expertise, we also have an extensive network of specialized development partners.
People We've Worked With
What they say about working together
Tom Compaijen
Crisis Communication Expert
Crisis Communication Specialist
With The AI Factory, we quickly developed a smart and effective AI product that perfectly aligns with modern crisis communication. Efficient, purposeful, and high-quality. Great collaboration with Maarten, we could move quickly and it took relatively...
Tamas Erkelens
Interim Manager ABD-flex
Municipality of Amsterdam
Maarten turns ideas into products immediately. He created a model using AI to direct Amsterdam citizens' reports to the right place. By demonstrating what worked, bureaucratic discussions disappeared. He led a team and organization into the future. C...
Cady Kielmann
Innovation Strategist
BNNVARA
Maarten worked with us on an AI research project for radio. He built an amazing prototype with AI features that we designed together with the editorial team. Working with Maarten was great: he communicates clearly, thinks along, responds quickly, and...
Jan van Zomeren
Deputy Director of Communication
Ministry of Justice
We asked Maarten to give an inspiring talk about AI possibilities and get the group working on concrete AI assignments. Overall a great success. Maarten knows AI from multiple angles, presents with flair and concretely with a sense of realism. The gr...
Danny De Jonge
Head of Department Methods and Cost Expertise
Rijkswaterstaat
Maarten gave a very engaging presentation on the fundamentals of AI and the opportunities and possibilities AI offers for Rijkswaterstaat. The audience found it very interesting and it certainly lowered the threshold for them to start working with it...
Robert Glebbeek
CEO
Goudappel
During our management days, where we discussed the impact of digital transformation on our work, employees, and customers, Maarten provided us with a realistic view and expectation about AI and digitalization. Maarten brings insights and experience t...
Michael Radvany
CEO & Founder
Spectrum Intelligence
Highly Recommend AI Factory: My experience working alongside Maarten leaves me with no doubt that any entity partnering with AI Factory will reap significant benefits. They can expect not only cutting-edge solutions but also an approach centered on e...
Vexpan
Event Organizer
Vexpan
Positive, to the point. Both our visitors and we as an organization experienced Maarten's keynote as interesting. Feedback from the post-event survey is very positive. It was appreciated that it wasn't too detailed. Maarten had adapted his presentati...
Martijn Onderwater
Data Expert
UWV
Maarten delivered the keynote at the UWV Data Event 2025. Great guy and inspiring speaker!
Richard Schutte
CEO
Bocorp BV
On February 14, 2025, Maarten took us on a captivating and informative journey into the world of AI. Our staff was not only informed but also inspired to use AI more intensively in their work and daily lives. Maarten is a passionate and inspiring spe...
Tom Compaijen
Crisis Communication Expert
Crisis Communication Specialist
With The AI Factory, we quickly developed a smart and effective AI product that perfectly aligns with modern crisis communication. Efficient, purposeful, and high-quality. Great collaboration with Maarten, we could move quickly and it took relatively...
Tamas Erkelens
Interim Manager ABD-flex
Municipality of Amsterdam
Maarten turns ideas into products immediately. He created a model using AI to direct Amsterdam citizens' reports to the right place. By demonstrating what worked, bureaucratic discussions disappeared. He led a team and organization into the future. C...
Cady Kielmann
Innovation Strategist
BNNVARA
Maarten worked with us on an AI research project for radio. He built an amazing prototype with AI features that we designed together with the editorial team. Working with Maarten was great: he communicates clearly, thinks along, responds quickly, and...
Jan van Zomeren
Deputy Director of Communication
Ministry of Justice
We asked Maarten to give an inspiring talk about AI possibilities and get the group working on concrete AI assignments. Overall a great success. Maarten knows AI from multiple angles, presents with flair and concretely with a sense of realism. The gr...
Danny De Jonge
Head of Department Methods and Cost Expertise
Rijkswaterstaat
Maarten gave a very engaging presentation on the fundamentals of AI and the opportunities and possibilities AI offers for Rijkswaterstaat. The audience found it very interesting and it certainly lowered the threshold for them to start working with it...
Robert Glebbeek
CEO
Goudappel
During our management days, where we discussed the impact of digital transformation on our work, employees, and customers, Maarten provided us with a realistic view and expectation about AI and digitalization. Maarten brings insights and experience t...
Michael Radvany
CEO & Founder
Spectrum Intelligence
Highly Recommend AI Factory: My experience working alongside Maarten leaves me with no doubt that any entity partnering with AI Factory will reap significant benefits. They can expect not only cutting-edge solutions but also an approach centered on e...
Vexpan
Event Organizer
Vexpan
Positive, to the point. Both our visitors and we as an organization experienced Maarten's keynote as interesting. Feedback from the post-event survey is very positive. It was appreciated that it wasn't too detailed. Maarten had adapted his presentati...
Martijn Onderwater
Data Expert
UWV
Maarten delivered the keynote at the UWV Data Event 2025. Great guy and inspiring speaker!
Richard Schutte
CEO
Bocorp BV
On February 14, 2025, Maarten took us on a captivating and informative journey into the world of AI. Our staff was not only informed but also inspired to use AI more intensively in their work and daily lives. Maarten is a passionate and inspiring spe...
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